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Overview
Direction
Utilize Moneyback and gamification as a cutting point to attract users to discover in-app features, such as AI foundation matcher, beauty product AR try-on and doctor booking portal.
Goals
📍 Gather new AI and marketing campaigns
📍 Create a mission centre to earn Moneyback point
📍 Strengthen Watsons branding
By selecting one of the hidden areas, the user will see an enlarged area to drag around with some icons for them to click. Inside the icons, missions with levels of rewards are shown alongside the mission entry CTA.
Habit-forming is crucial in this stage. The habit-forming occurs in repetitive, routine actions, where we want the user will return to the game after some lengthy period of time.
Tasks and Rewards
Collection can encompass the user’s accomplishment and ownership. By completing a certain of tasks, the user will gain sets of emblems. When special emblems are unlocked, users can get coupons.
A stay-tuned vibe is conveyed to users to let them know new content is coming soon and welcome to return anytime. Mission centre with monthly mission weekly mission adds variety. The upcoming area could be an efficient way for the business users to release new business content
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Gamification Octalysis Flow
Using a gamification octalysis framework, we are able to create a measurable review on user drives under different stages.
Actionable Gamification
The author Yu-kai Chou, published the Octalysis Framework, which analyzes eight core drives that influence human motivation. The book offers practical strategies and case studies to implement gamification effectively, fostering engagement, motivation, and behavior change.
